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View Full Version : History of Record Labels and Their web strategies/failures.



RDR
27-05-2008, 09:11 AM
http://www.theregister.co.uk/2008/05/26/paul_sanders_digital_flops/

First bit of the article. its a really good read!


Since the record industry first noticed that some of the kids were using the internet in the mid-90s, it's flopped from one puddle to the next. Despite a desperate need to evolve - guys, the pond is drying up, do try to breathe - recording industry strategy has flopped from one muddy puddle to the next, and a muddy puddle is quite a good metaphor for the latest survival strategy: advertising supported music which 'feels like free' to the consumer.

Flop, flop, flop. So let's take a quick tour of the puddles, in rough chronological order..........

Kokotorobot
30-05-2008, 10:40 PM
good and informative, cheers

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