I hear so many artist I respect, treading water, creatively.
Very few people take risks now. And with sales so low, and people crying out for something different, now is the time to take a risk.
What is there to lose?
I`d like to hear all producers taking more risks with what they put on their labels. You can still have your commercial tunes, but how about really pushing yourselves musically, and making something different?
I`m gonna put my money where my mouth is, and have a new musical project on the go, that I am gonna sink my own cash into.
But how many others will start to poke their heads above the parapet?
It`s starting to happen already with some producers, so their is hope, but how long will it take the main body of techno producers and punters to accept and embrace diversity?
Even with Dj`s I see the same thing happening.
the same type of records played together. Like a drone of constant pitch and volume.
The Dark and experimental DJ`s (not all) who are appearing now, are thinking they are breaking the mould, but they just end up playing the same few Surgeon, Regis, Makaton, Kennedy etc as their peers, so once again you get this niche effect.
Where is the diversity? The genuine courage to stand out from whatever peer group that person is in?
I`m not moaning, I just want to start some kind of discussion, and maybe inspire some people to post some genuinely stunning, memorable mixes or tunes or whatever.