I prefer digging online tbh. Got fed up of the limited choices in record shops, and always felt obliged to buy something if I spent an hour digging through records. Digging online you can spend hours and hours without counter staff getting grumpy. That said its been ages since I've found a decent record shop...but 'digging' and searching is what seperates you from the next person, and what's more fulfilling than finding a great record or something you were after, in a record shop?