That's not what I said. Obviously you're no different to many other labels, in that you go with your heart. I'm not saying that you should be worried if people get it or not, but you give the impression as if you don't care if the label attracts new followers or not.
That's easy to say many releases down the road, when you're a well-established label. I'm not saying you have to force anything by the way.
Ok, so going by your disinterest in what people will think, does that mean you don't promote anything either, or don't care what a magazine might write about a release etc?
Why is it easy to say? I've always felt like I do, there's no big switch gone on and I haven't changed anything I've done from the start.
I promote to a level I'm happy with, that hasn't changed at all. I can't change what people write about me or any of the release, great if they get it, hey-ho if they don't.
Because you have a better idea of where you stand now.
You had to approach selling records with a certain amount of uncertainty too I'm sure - just like any other label that has ever existed. I'm pretty sure you took a lot of interest in what people thought of the first releases.
Ok, good to have established that then :)