Hard techno got tarnished with the image of a grimey room full of sweaty blokes thanks to the snidey post-2000 minimal lot trying destroy Techno's popularity and market their scene as a modern, safe and stylish alternative. But what actually happend was that post-2000 minimal music was an inoffensive and accessible format which you could easily sell to anyone and make a heap of cash from. Of course now it's trendy everyone just emulates whoever is popular, and hard techno went back to it's roots in the underground.